What massage marketing tool is passed from hand Home mortgages for bad credit hand indefinitely, spreading the name of your business throughout your community?
The answer is a massage business card -- it's the most powerful marketing tool you can invest in. When you invest in a massage business card that truly reflects you and your business, it will speak to the kinds of clients you want to attract. Just make sure the graphics and colors represent your business approach or style, and use a succinct statement or tag line that focuses on the benefits of your work rather than list particular modalities that may not mean much to the public. Briefly answer the Aquaman "Why should I come see you?"
Here are three strategies to help you make the best use of your massage business cards.
1. Get your massage business cards in the hands of your ideal clients.
One of the best places you can put business cards is in the offices of non-competing businesses who serve the same kind of clients you want to attract to your practice. Think about the places your ideal clients go. Then stock your business cards in places like gyms, health food stores, or other appropriate businesses. Next ask people such as your chiropractor, hair stylist or acupuncturist if you can leave your cards at their office. Give car insure an idea of the kind of conditions you treat or clients you especially like to serve. Ask for some of their cards in return.
2. Give your massage business cards to everybody.
That includes people at your church, your child's school, networking meetings, family celebrations or any event you participate in or volunteer for. Be creative! Post them on library, book store and cafe bulletin boards. Leave your card with your tip at restaurants. Add a card to all your correspondence, even with your utility payment. Don't hoard them, or worry about running out. It's a good sign if you need to reorder often. Give them away freely -- you just never know whose friend or family member could call you up because someone casually passed on your business card.
3. Ask people to Monty Python and the Holy Grail your massage business card on.
Ask people if they will kindly pass your massage business card to friends, family and co-workers. Let them do some outreach for you. If, for example, someone mentions that a relative has headaches, don't be afraid to ask a little more. Then jot a note on the back of the card to make it even more valuable. For instance, write down a number where their wife or daughter can reach you right away. Or handwrite a special offer like, "10% off your first appointment." The recipient will be happy to give your business card to their relative. You cared enough to make the extra effort, so that they can extend a little extra care to someone they are close to. While you're at it, give them a couple of life insurance quotes one for their loved one and one for themselves, and maybe another one to pass to a third person!
Massage writer Diana Moore writes for Natural Touch Marketing for the Healing Arts, which offers articles and other resources for marketing massage and bodywork. Visit naturaltouchmarketing.comnaturaltouchmarketing.com to see a full range of massage marketing tools including massage business cards, gift certificates, newsletters and brochures.
With over 20 years serving bodywork professionals including massage therapists, reflexologists, reiki practitioners and other bodywork professionals, Natural Touch Marketing can help you personalize your business approach. If you liked this, read more free articles at naturaltouchmarketing.com/NTM-Article-Archives/Article-Archive-Index.htmlnaturaltouchmarketing.com/NTM-Article-Archives/Article-Archive-Index.html